Where is the motivation?

Is the success of big Giants motivation for developers?

The recently announced OVI store is a motivation (or a strategy in disguise)? What do you think? Is the open source forthcoming a motivation for developers - or simply a smart move by the Giant - so that they can hire less people and get more out from the community (i.e. Buy what the want after they see - BWTWATS) ? Who would care to look into the code - except few companies - What is in for individual developers? Nothing - please be sure to comment of you feel that there is anything in for the individual developers?

Developers want motivation - jobs, money, fame - which should be given to them selflessly with the giants! Nothing yet, I feel has been achived by the giant in terms of tru motivation from the Giant - holding competetions has become a trend which never redefines motivation and ultimately thats not selfless motivation when considered.

So the bottom line - "Where is the motivation?"